Senior Marketing Analyst
Company: VirtualVocations
Location: Roanoke
Posted on: April 24, 2025
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Job Description:
A company is looking for a Senior Marketing Analyst
(E-commerce).
Key Responsibilities:
Measure and optimize marketing performance across various channels
to improve key metrics
Develop reporting and dashboards for data-driven
decision-making
Enhance customer segmentation and targeting to refine acquisition
and retention strategies
Qualifications & Skills:
Bachelor's or Master's degree in a quantitative field such as Data
Analytics, Statistics, Mathematics, or Computer Science
5+ years of work experience with at least 3 years as a Data Analyst
in e-commerce or a related industry
Proficiency in Python and SQL for data querying and analysis
5-7+ years of experience in marketing analytics, preferably in
e-commerce
Hands-on experience with Google Analytics, Google Tag Manager, and
marketing automation platforms
Keywords: VirtualVocations, Roanoke , Senior Marketing Analyst, Advertising , Roanoke, Virginia
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